The commercial for the 2011 200 sedan was created by Chrysler together with advertising company Wideden+Kennedy of Portland, Oregon, and took home four �Gold Lions�, for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing, as well as a �Bronze Lion� awarded to the brand for Best Editing.
The two-minute commercial features the Motor City, emphasizing its values, and Detroit-native Eminem with his song �Lose Yourself�. It was also used to introduce the �Imported from Detroit� campaign that will be at the core of the brand�s promotional material and its message that you don't have to buy imported cars to enjoy luxury.
Chrysler has additionally created an �Imported from Detroit� merchandise line that can be found at the company's website, with a portion of the proceeds going to the following four Detroit-based charities:
� The Marshall Mathers Foundation
� Boys & Girls Clubs of Southeastern Michigan
� Habitat for Humanity Detroit
� Think Detroit PAL
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