Volvo Launches Xc60: Luxury Sedan Car in Indian Market

Volvo XC60, expected to be launched in India in the first half of the year, is the first vehicle in a new generation of the contemporary cross-over segment. The Volvo XC60 brings together all the safety knowledge the company has built up over more than 80 years � making it one of the safest car across all categories.

According to Paul de Voijs, Managing Director, Volvo Auto India, "As a concentrated step towards building our brand in India, in the first two years, we focussed our efforts towards laying a strong foundation. 2010 is the year wherein we will strengthen our position further and the launch of Volvo XC60 is a step in that direction."

Volvo XC60 steps boldly into what is the motoring world's toughest and fastest-growing segment. Boasting an exciting mix of two car styles - down below the capable XC muscles are pumped up, creating a strong athletic body mated with high ground clearance and large wheels. Up above, the flowing lines create the sporty charisma.

"With the launch of Volvo XC60, we're widening our model range to attract even more customers with an active urban lifestyle. This car is for a target group that imposes high demands on design, brand integrity and high-tech content in its choice of lifestyle products", further added Mr. de Voijs.

Volvo XC60 is charged with more emotive form and more energy than any other Volvo. The company has elevated its design DNA to an entirely new level by literally turning up the visual volume.

Courtesy: Volvo India

Sachin Tendulkar Wins the Volvo S80: Twin Turbo Diesel Luxury Car

Sachin Tendulkar was awarded the man of the series for his historic knock in the second ODI as he became the first batsman in the world to score 200 runs in an ODI.

Mr. Paul de Voijs, Managing Director, Volvo Auto India said, "Associating Volvo with sports has been a vital part of our sponsoring strategy globally and what better sport than cricket to be associated with in India. Calling it not a game but a religion would not be saying anything new."

"With Sachin winning the man of the series and the New Volvo S80 twin-turbo diesel, it went beyond just an association with a game. It was associating with a legend and his brilliance. For the first time we felt the magic and emotions this game brings with it. Sachin got the car, but we got much more than that."

With the latest Twin Turbo and Peizo high-pressure technology, the inspiring five-cylinder state -of-art is high on performance (205hp and 420 Mm torque). The car provides top-class fuel consumption (13.1 kmpl) and class-leading low CO2 emissions (203 g/km) coupled with Volvo's signature safety features.

Volvo's association with sports in India
* Volvo Ocean Race - the biggest sailing race in the world and one of the largest sporting events - sailed its way for the first time on Indian shores in December 2008. An ultimate mix of world class sporting competition and on the edge adventure, Volvo Ocean Race was a unique blend of onshore glamour with offshore drama and endurance.
* Chennai Open - Volvo Auto India is the proud official car partner for two consecutive years for the only ATP Tennis tournament in India. The tournament saw an impressive line up of both domestic and international players.
* Avantha Masters 2010 - Volvo S80 luxury sedan was the hole -in -one partner for this First EurAsia Golf tournament in India.

Courtsey: Volvo Auto India

Volvo India Rolls Out S80 Sedan @ Rs 38.79 Lakhs

Volvo has made a fast start to the New Year by sharpening its diesel offering for the Indian market. The refreshed Volvo S80 for model year 2010 has an even tougher and exclusive design than before, while providing top-class fuel consumption and CO2 emissions, performance coupled with Volvo's signature safety features. The latest generation D5 Twin-Turbo diesel engine takes performance, fuel efficiency and refinement to entirely new levels. All this reinforces the model's position in the premium sedan segment and satisfies customers with high demands.

Delighted with the enhanced technology, Paul de Voijs, Managing Director, Volvo Auto India, said, "Sometimes a subtle 'hum' is more powerful than a roar. With the new S80, we're placing the bar at the highest level when it comes to exclusiveness, quality and driving properties. Our mission was to develop a modern diesel engine � with the benefits that go with them � which also meets the emission EURO 5. This is yet another step in our determination to reduce the combustion engine's environmental impact, at the same time as we give customers a truly quiet and sophisticated engine with excellent performance. However, the refreshed S80 should not just be seen, it has to be experienced."

The D5 engine has several advanced technical features. With the latest Twin Turbo and Peizo high-pressure technology, the inspiring five-cylinder state -of-art will be high on performance and low on fuel consumption to a record low for a car in this class. A maintenance free diesel particulate filter effectively reduces soot particles in exhaust gases and advanced emission control contributes to low nitrogen oxide level � the new D5 already comply with stringent, upcoming Euro 5 exhaust emission requirements. Volvo is the only car company in India to offer the DPF feature across all its diesel models from the beginning of its operations in the country.

All-new five-cylinder diesel engine

The driving experience in the refreshed Volvo S80 has been elevated with an entirely new twin-turbo five-cylinder 2.4-litre diesel. The new D5 engine offers 205 horsepower, 420 Nm of torque over a very wide range of engine revs. The Fuel consumption and CO2 emission for the car stands at 13.1 kmpl and 203gms/km respectively � a record-low figure for a car of this size and performance level. This state-of-the-art engine delivers a plush drive.

Get the Volvo Advantage

Volvo, the luxury car brand in India provides you with the first of its kind service. Service your Volvo free of charge upto 2 years or 60,000 kms (whichever is earlier). The servicing takes care of all the consumables and schedules maintenances. It however does not include replacement of tyres. Volvo also gives 24�7 road assistance service to ensure that the journey is smooth and uninterrupted.

Design

With complete chrome detailing on the air intakes, lower part of the door moldings, exhaust and under the tail lamps, the exterior changes give the car a more distinctive, dynamic design and striking face. The interior design offers a distinctive blend of intelligent, elegant and unpretentious Scandinavian style characterized by clean surfaces, harmonious lines, exciting contrasts and smooth function for a dynamic and harmonious interior atmosphere.

Safety

An uncompromising ambition to both protect and celebrate life, being human in nature is what makes a Volvo, a Volvo. Volvo Cars has a holistic approach to safety, which encompasses both preventive and protective safety. Distinctive features include:

� IDIS (Intelligent Driver Information System), that help the driver maintain better control over the traffic situation

� Personal Car Communicator (PCC) is an advanced control centre in pocket format.

� ABL � (Adaptive Brake light), which can sense the difference between normal and panic braking

� RAB- (Ready Alert Brakes), reduces the braking distance further when anticipates an emergency braking

� DSTC�(Dynamic Stability Traction Control) is stability control technology which helps prevent spinouts and roll overs.

� WHIPS � (Whiplash Protection System), which cradles the front seat occupants in a controlled manner to help prevent whiplash injuries.

� Like the rest of the Volvo range, the Volvo S80 features a transversely installed engine.

The environment and air quality

The Volvo S80 is built and equipped to impact as little as possible on the global environment, and to provide a clean and healthy in-car environment. Volvo IAQS (Interior Air Quality System) effectively reduces the amount of particles, pollen, gases and certain unpleasant odours in the air that enters the passenger compartment.

Courtesy: Volvo India

Safety Over Beauty for Volvo Cars

Volvo cars aren't flashy. Some may even say it's boring. Though the cars aren't as boxy as they used to be, in terms of design, they are not as elegant as the Italians, not as posh as some of the English Cars, not as powerful as the Americans and not as numerous as the Japanese and Korean Cars. But why do you think that after so many years, Volvo car sales have been steady, even in the Bridgend area? Why is it that Volvo car sale have throughout the years maintained its percentages so well? What makes Volvo such a steady brand when it comes to automobiles and not as volatile as its American Counterparts.

Safety. When it comes to the most important aspect of owning an automobile, Volvo leads the way. Volvo cars are safe. After all, they were the company who first came up with seat belts, anti locking brakes, air bags, and the computerized black box that consistently monitors all the internal processes of the car. A Volvo or SUV is top of mind for couples with newborns and have the budget to purchase a car. A Volvo is the car you would want when taking your wife and your children on a road trip. It is the family car when it comes to safety because a Volvo will get you safely from point A to point B.

If you are in Wales, drop by a Volvo dealership in Bridgend and have a go see at the new models available. They have become sleeker and less boxy but still are the safest rides available. Even the classic Volvo Station Wagon series has had a major uplift and now is more SUV looking that wood panel station wagon, supermarket friendly. Their sedans have also a better appeal to the male market and they have been gaining ground on the coupe market as well, adding some zing with the speed but still being safe to drive.

Volvo automobiles have been around for almost 60 years and it has created a niche market for those who prioritized safety over beauty and looks. Volvo has now made headways into the car market by modernizing its design without sacrificing safety. It is still the car of choice for people who like to play it safe when riding a car. Volvo Cars are here to stay, evolve, and gain more ground in its own niche.

At last! Great information about Volvo Car sales Bridgend is available here. If you are in and around Bridgend area, you can contact Bridgend Volvo specialists to assist you in buying or servicing volvo cars.

Article Source: http://EzineArticles.com/?expert=Steven_Magill

Sports Car Volvo XC90 Prices Cut by 4 Lakh : Volvo India

NEW DELHI: Luxury car maker Volvo Car India on Thursday said it has cut the prices of its flagship sports utility vehicle XC90 by Rs 4 lakh to boost sales amidst the current economic downturn.

The XC90 D5 will now come at Rs 42.5 lakh, while the XC90 32 and XC90 V8 would be available for Rs 43.5 lakh and Rs 49.5 lakh, respectively.

"In lieu with current economic scenario and to provide luxury at right price, the prices for the flagship model Volvo XC90 SUV has been reduced by 7-8.5 per cent with effect from July 9," Volvo Car India said in a statement.

The company also announced opening of new dealerships at Pune and Chennai, taking the total number of dealerships in the country to seven.

"The expansion of our dealer network signals the importance of the Indian market to Volvo Cars. We believe that India holds tremendous potential for our brand and want to make sure that we fully capitalise on the opportunities available...," Volvo Car India MD Paul de Voijs said.

Recently, other car makers including Hindustan Motors, Ford India, Honda Siel Cars India and Hyundai Motor India had announced price cuts of Rs 6,000 on some of their models following additional duty excise reduction announced by Finance Minister Pranab Mukherjee during the Budget on July 6.

Source: economictimes.indiatimes.com