Luxgen opens showroom in Vietnam

The independent automobile brand from Taiwan, LUXGEN, recently announced its third LIFE+ Showroom in Vietnam. The fast expansion of LUXGEN LIFE+ Showrooms suggests that the brand is well-prepared and determined to serve customers in Vietnam.

With the increase of its presence in Vietnam, LUXGEN celebrated with prominent guests including Chief of Taiwan Economic and Cultural Office, Hanoi, Vietnam, Mr. Huang, Chih-peng; President of Vietnam Chamber of Commerce and Industry, Mr. Vu Tien Loc; and the Secretary-General of Taiwan Affairs Committee in Vietnam, Mr. Nguyen Si Hong. Around 200 guests participated in the launch event with activities such as a golf tournament and party to strengthen the connections and interactions between LUXGEN and the local communities.



LUXGEN is also pleased to announce the establishment of its dealership. The Director of Vietnam LUXGEN, Mr. Hsieh Ming Hui, said: �We are very proud to present the strong technological and automobile design capabilities of Taiwan through the independent brand LUXGEN. We are receiving high interest and solid demand for LUXGEN models. With the expansion of our LIFE+ Showrooms, we will offer a more convenient and better service to our customers.� The LUXGEN LIFE+ Showrooms showcase the brand�s spirit of �Think Ahead� in consistent with LUXGEN�s showroom design on the global standard. Through a cutting-edge interactive showroom as well as key retail design elements based on human factors, customers can fully experience the brand�s �Think Ahead� ethos in the spacious showrooms.

Currently two successful stars of the brand are available in the Vietnamese market, the LUXGEN7 MPV and SUV. By the end of 2011, LUXGEN will have a three model line-up here with the executive flagship LUXGEN7 CEO being introduced into the Vietnamese market to serve the demands of top-end customers on executive luxury models.


Senior Vice President Mr. Vincent Tsao opened the new LIFE+ Showroom and commented, �LUXGEN is well-prepared to its global expansions in providing the most �Think Ahead� products to the global markets. Our products are no doubt in a strong portfolio of innovation and competitiveness. The support from our partner here enables us to have this significant progress in Vietnam, and we would like to pay our sincere gratitude to Vietnam LUXGEN.�

Being a young automobile brand entering the global market, every year is a record year for LUXGEN. Following the establishment of the brand in the Republic of Dominic in Central America last year, the expansions in Vietnam marked an important milestone and breakthrough of the car brand from Taiwan. Access to another new market will be accomplished later with the official launch of LUXGEN products in China the third quarter of 2011.

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Nuevo Luxgen Neora el�ctrico

LUXGEN shines in the Auto Shanghai 2011 (The 14th Shanghai International Automobile Industry Exhibition), with the world premiere of its intelligent electric concept, neora, and the perfect presentations of intelligent technology vehicles: LUXGEN7 SUV, LUXGEN7 CEO, and LUXGEN7 MPV EV+.

Neora integrates LUXGEN�s intelligent technological expertise and the idea of green energy into the new intelligent electric concept. �neora perfectly represents LUXGEN�s brand spirit of Think Ahead, and the new form of appearance will be the design cues for LUXGEN�s upcoming models in the future. Its streamline flow, and the innovation of lightweight, as well as fuel economy, represent the novelty of LUXGEN�s energy saving future technologies. � said Mr. James Shyr, Executive Vice President of HAITEC from Yulon Group.

�To transform the cold and rigid industrial product into one of the emotional kind� is the origin of the appearance of neora. The brand DNA of LUXGEN, exquisite detail, beyond fashion, chic aesthetic, and innovation, are perfectly integrated on the design of neora, and create a strong visual effect. The unrestrained flows like arrows shooting out are softened with brand DNA and fused into the muscular lines on the side of neora. The streamline flows from the front end to the whole body, and forms into a fresh, bold, and vivid vitality.



The front-wheel-drive intelligent electric neora is propelled by the 180kW electric induction motor. Its body weight is 1,600 kg, and acceleration from 0 to 100 km/h can be accomplished in 6.5 seconds, with the top speed of 250 km/h. The integrated high-power rechargeable battery can support 80% of the battery charging within only one hour, and the 48 kWh lithium-ion batteries give neora a range of up to 400km when it is fully charged. The enjoyment of the cozy sunshine and scenery views is offered through the PDLC electric glass sunroof. Rear passengers can enjoy the infotainment system through an LED screen, while the driver can enjoy the ergonomic seating and benefit from the convenience of checking important information on the head-up display. Another 9-inch active intelligent information system can exchange information with other vehicles, and on the meantime provide guidance on directions.

In terms of fuel economy, aerodynamics and aesthetics, the design of the front of neora is innovatively revolutionized. The minimum intake area decreases the drag coefficient and achieves both aesthetics and energy-efficiency. A groundbreaking design concept of electric power elements is applied on the headlights, as the illuminating components inside the headlights create the hi-tech visual effect. The larger angle of the rear side lights emphasizes the body lines and its strong characteristics.


�To create inspirations in mobile life� is the design concept of the interior of neora. The commitment of LUXGEN to environmental sustainability is communicated through the integration of natural and technological elements. Recycled wood is used to present the environmentally sustainable concept on both the colours and materials by applying the leather in earth tone colours to match the original wood scheme. The centre console also applies the raw wooden scheme which is originated from non-processed and non-dyed raw materials. Aside from sustainability messages, a natural pure innocence is expressed through the interior design. While using the eco-friendly trims, the combination of the materials and colours carries a clean green future, to which LUXGEN and neora are both committed.

�Genius� is the beginning of all the initiatives of LUXGEN, and �Luxury� enjoyment is the means to fulfill all the needs. �Genius� means to Think Ahead before our customers, and to think for our customers; the intelligent technology of LUXGEN provides a brand new inspiration to everyone. �Luxury� means to Think Ahead on the numerous details, and to care on the humane demands with respect. And a better prospect that LUXGEN is committed to, is becoming a greater reality in the near future.

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Luxgen gana el Taiwan Excellence Gold Award y Most Popular Award por segundo a�o consecutivo

The pioneer of intelligent automobile technology once again breaks the record with outstanding achievements by topping both the Taiwan Excellence Gold Award and the Most Popular Award on LUXGEN7 SUV. During the 2011 Taiwan Excellence Award ceremony in mid April, Mr. KC Hu, CEO of LUXGEN, received the Taiwan Excellence Gold Award from Mr. Vincent Siew, Vice President of Republic of China. LUXGEN also tops the Most Popular Award with more than 220,000 votes. Being the independent automobile brand from Taiwan, LUXGEN is the only brand to win two awards for two consecutive years.

The key factors evaluated by Taiwan Excellence Awards are R&D, design, quality and marketing/brand awareness, and nominated products must excel these four categories for the top honours. LUXGEN7 SUV, with its intelligent automobile technology and highly innovative values, is strongly recognized by the international judges. One of the judges of Taiwan Excellence Gold Award, Mr. Don Hideaki Iwatani, President & CEO of Simeon Consulting Group LLC, commented that �Taiwan�s industries are developing in an amazingly fast speed, and the development of the automobile industry is the most prominent one. We are looking forward to the near future when LUXGEN, the independent Taiwanese automobile brand, can be seen on the road of German Autobahn, and the intelligent technology vehicle can be introduced into the European and US markets.�



�We are truly honoured with such prestigious awards and we are really grateful to the support of the judges and the general public,� said Mr. KC Hu, CEO of LUXGEN, �It is a strong encouragement for LUXGEN with its LUXGEN7 SUV and LUXGEN7 MPV being awarded with such important awards in Taiwan and Asia for two consecutive years. With our brand spirit of Think Ahead, innovation will be our top priority to provide the best offerings to our customers.�

LUXGEN offers luxury and innovative, intelligent technology. The brand has received very positive feedback from the market with outstanding sales performance. LUXGEN7 SUV is a star with awards from 2011 Car of the Year by Car Guide to 2010 Yahoo! Car of the Year-Domestic Comfortable Car Select in Taiwan, as well as the recent two Taiwan Excellence Award honours. As LUXGEN will start its next episode of global expansions, the winning of Taiwan Excellence Awards is a solid proof of the competitiveness of LUXGEN on an international scale.



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