Friday, May 14, 2010

Mahindra Customized Vehicles at Event in Ahmedabad

Mahindra & Mahindra Ltd. (M&M), the undisputed leader in utility vehicles in India, today showcased its range of customized products at a special event held in Ahmedabad. The products displayed include the Bolero Invader the Inspira, the Bolero Stinger, the Scorpio Platoon, the Xylo Body Kit and the Customised XYLO. Mahindra customers may avail of customization services for both new as well as pre-owned vehicles, across the country. One can either approach the company directly or visit a Mahindra dealership for the same.

�We are delighted to showcase some of our most exciting auto concepts in Ahmedabad. We see customization as a great platform to reach out to individual customers and provide them with vehicles which are truly a reflection of their identity and attitude. in fact, we would like to see more and more customers use this opportunity to create customised concepts which truly reflect their personality and aspirations� said Mr. Vivek Nayer, Senior Vice President � Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

The Bolero Invader Inspira is an open top off-road concept built on the Bolero Invader platform. Customers can select from either the 2WD version or the 4WD version depending on their application. This concept is ideal for those seeking adventure and a fun off-roading experience. The base vehicle, the Bolero Invader, is powered by an efficient MDI TC 63hp engine.

The Bolero Invader Inspira is also available for customers who are already proud owners of the Bolero Invader. The customized component would remain the same for these vehicles as well.

Built on the Bolero platform, the Bolero Stinger makes a unique style statement with its striking exterior and powerful performance. The vehicle is powered by a 97 HP CRDe engine and is available in the 2WD BS3 variant. The Stinger is a super stylish off-roader which takes the rough and tough image of the Bolero to a new high. This stylish SUV is meant for the adventurous and fun loving driver who thrives on speed and the thrill of the open road.

Its striking exteriors feature a custom built guard with auxiliary lamps and rear roll cage in powder coated black, styled scoops and bezels on the side and a bonnet with built in mesh. Styled body claddings and alloy wheels further add to the Stinger�s style quotient. This imposing fa�ade is complemented by upholstery in a leather and suede combination and customized door trim pads with map pockets and bottle holders.

The Bolero Stinger concept is also available to customers who are already proud owners of the Mahindra Bolero v. The Customized component would remain the same for these vehicles as well.

The Scorpio Platoon concept is built on any of the Scorpio variants. It is a 4 door version with a cargo bay on the rear. The vehicle also has a sunroof. This concept is ideal for the tru blue Scorpio fan.

Xylo Body Kit:
The Xylo body kit has been particularly developed to enhance the looks of the XYLO. And aims to increase its inherent brand attributes.

Customised XYLO:
The customised XYLO concept features a restyled exterior and a new, leather interior. On the exterior, there is a bonnet modification with bonnet scoop, bumper add on and a new grille. The vehicle also features a side scoop and side body cladding. The XYLO�s rear features new profile LED tail lamps, along with a modified bumper and rear spoiler.

The vehicle is available in customised shades, with two tone options. The XYLO�s luxurious interior features a customised dashboard, with matching restyled door trims with LED lamps. Full leather upholstery, a centre console with a motorized table and a cool Apple iMac computer with a 17� screen, wireless keyboard and mouse keeps you connected in style. A fridge completes the picture, making the customised XYLO your home away from home.

Source: The Mahindra Group

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