This is the third year in a row that Mercedes-Benz, which looks set to top the sales charts this year in the luxury segment, has topped Pied Piper�s study.
The German firm was followed by Jaguar and Lexus dealers, who tied in second place. According to the survey, Toyota and Chrysler�s Ram sales representatives were ranked the best among mass-market carmakers, while Mitsubishi and Suzuki finished at the bottom, as did Lincoln in the luxury segment.
According to CEO of Pied Piper, Fran O�Hagen, in general the brands that scored the poorest were those with the worst sales per dealership. O�Hagen added that�s easy to explain, as these brands cannot retain competent salesmen for a long time.
He also commented that reduced staff has had a negative impact in customer satisfaction now that sales are on the rise again and dealers don�t have the necessary staff to cover their needs.
However, as O�Hagen pointed out, the secret of success in this particular business is not really a secret at all. Good dealerships focus on a customer�s needs, get to know them and ask a few questions about their driving habits � and that takes skill and time.
The �secret�, according to O'Hagen, is to "think not like a salesman, but as a customer".
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