Ford to Baby Boomers: We Get that You�re Old and Can�t Read Small Fonts

From next year, the fonts in Ford�s Edge and Explorer SUV models will be some 40% larger as well as thicker. The reason? Baby Boomers have poor eyesight. No, really, Ford�s done a study and everything. The bigger fonts will extend to interior display screens control and A/C controls, and will gradually be rolled out onto other models in the Ford range in coming years.
In a statement on their website, Ford expressed its desire to make it, �easier for people of all ages, particularly aging Baby Boomers, to read display fonts.� Ah, like the little boy or girl who flat-out tells his grandparents that they�re old and wrinkly, Ford has snagged upon that babying / slow and loud way anyone under the age of 30 speak to anyone over the age of 50:
�YES, MRS. JOHNSON. THE WEATHER IS NICE TODAY. DO YOU THINK YOU�LL GO DOWN TO THE PARK?�
Or to your local Ford dealership, perhaps? Ford continues its onslaught on the not-elderly as their statement continues:
�Today, aging consumers are of great interest to companies including Ford. For the first time, people age 65 and over will outnumber children under the age of 5. It�s a transformation that�s changing the world, along with all kinds of products in it.�
Ouch. Maybe they should just go all out and put a catheter under the front seat and a folding Zimmer frame in the boot. Ooh, and a radio that only plays music from before 1970! Whether or not this will be as big an upset as SmartMoney�s Catey Hill predicts, I can�t say. We will wait and see.

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